Why is Tempranillo so popular?

The popularity of Tempranillo stems from its many diversity that enables it to yield wines with the full flavors of dark fruits, spice, and also earthy veins. The adaptability of this variety to the various climates and winemaking techniques makes it possible to obtain a very wide range of very different expressions, which would please both the amateur and the most experienced wine lovers. In addition, its standout role in the very famous wine regions such as Spain’s Rioja and Ribera del Duero is yet another proof of its worldwide popularity.