What trends are shaping the boutique wine industry?

The boutique wine industry is changing in accordance with the consumers’ preference and market behaviour. The demand for sustainably produced wines has meant that many small wineries focus on environmental stewardship and and practice environmentally friendly methods. Just as a concentration on innovation and trial and error is leading vintners to experiment with different methods and grape varieties, they are moving from beyond the limits of traditional winemaking. Moreover, the boutique winery segment is benefiting from experiential marketing activities like interactive wine tasting and online events, which are increasing consumer participation and loyalty.