What is the significance of Malbec World Day?

The Malbec World Day which has been celebrated yearly on April 17th was designed to give tribute to the signature grape variety of Argentina and its Attitude to the wine industry of the country. The event is brought up by Wines of Argentina and has the goal of advertising Malbec wines worldwide and advocating for Argentina’s winemaking tradition and diversity of terroirs. With tastings, events, and social media campaigns, Malbec World Day marks cultural and economic importance of Malbec as Argentina’s ambassador to the world of wine.
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